Feedback for 2-1 Short Paper: Target Market Profile
Feedback for 2-1 Short Paper: Target Market Profile
Submission Feedback
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Review rubric for comments.
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Rubric Name: HCM 325 Module Two Short Paper Rubric
| Criteria | Proficient | Needs Improvement
|
Not Evident | Criterion Score |
| Target Market | 20 points
Identifies the specific target market for the selected product/service
|
15 points
Identifies a market for the product/service, but does not provide any specific details
|
0 points
Does not identify a target market for product/service |
20 / 20 |
| Segmentation | 35 points
Describes target market using relevant segmentation categories
|
26.25 points
Describes target market using segmentation categories, but does not provide sufficient detail to illustrate relevance or understanding of target market
|
0 points
Does not describe target market using segmentation categories |
35 / 35 |
| Criterion Feedback
Good segment detail provided
|
||||
| Customer Needs | 35 points
Explains how customers’ needs are relevant in marketing a healthcare product/service, and uses examples from target market profile to support response
|
26.25 points
Explains how customers’ needs are relevant in marketing a healthcare product/service, but does not use examples from target market profile to support response |
0 points
Does not explain how customers’ needs are relevant in marketing a healthcare product/service |
35 / 35 |
| Articulation of Response | 10 points
Submission has no major errors related to citations, grammar, spelling, syntax, or organization
|
7.5 points
Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas
|
0 points
Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas |
10 / 10 |
| Criterion Feedback
No errors present
|
|
Total 100 / 100
|
Overall Score
| Proficient
76 points minimum Instructors should not modify this row (it will automate from the scores above). This score represents the average evaluation across all rubric criteria. |
Needs Improvement
1 point minimum Instructors should not modify this row (it will automate from the scores above). This score represents the average evaluation across all rubric criteria. |
Not Evident
0 points minimum Instructors should not modify this row (it will automate from the scores above). This score represents the average evaluation across all rubric criteria. |
Score
60 / 60 – A
Feedback Date
Jul 10, 2020 8:37 PM
Assignment
2-1 Short Paper: Target Market Profile