Capella University Revenue and Sales Projection Discussion

Capella University Revenue and Sales Projection Discussion

Capella University Revenue and Sales Projection Discussion
  • Create a 4–5-page departmental plan to address the corporate initiative of doubling sales outlined in a scenario.
  • Note: The assessment in this course build upon one another and must be completed in the order presented.
  • Once an activity has been planned, an astute manager will spend some significant effort to organize things before operationalizing or commencing the activity to assure that it is conducted efficiently. Are you organized? What are the hallmarks of an organized manager? What are some recognized activities or tools available to assist in the task? How does one organize people? How does one begin?

    Use this online tool to track your performance and progress through your course.

  • Resources


    The following resources are required to complete the assessment.

    • Presentation From the CEO.(Good Afternoon one and all!I have asked all of my mangers, from the vice presidents to my department managers, to be here today, so that I can share with you an exciting vision for Atha Corporation.I have just recently completed negotiations with a venture capitalist to provide us with the financial resources necessary to achieve an unprecedented goal: to double our company sales in the next fiscal year, beginning 90 days from today.You are expected to complete this year’s business on a strong note. You will be required to develop plans to add critical equipment and staff, so that we are hitting next year’s goals from the first day of our next business cycle.Each of you will need to evaluate the organizational structure that you have now, allocate existing and new resources, both human and equipment, to provide for the greatest efficiencies and productivity possible.I have prepared a list of functional area goals for each of you to accomplish. Those goals are in the manager information packet that is available in front of you there. Each functional area vice-president will have specific goals, which are impacted by the goals, objectives, and activities of the other functional areas. You will have to work closely with each other in order to ensure company success.We have employee performance problems in most of our functional areas. You will need to evaluate the source of those problems, and develop a strategy to increase employee responses from their current levels.Working with Human Resources, you will need to properly utilize your existing staff, and hire new people to accomplish your goals.My family and I have invested everything we have into this effort… failure is not an option for us! As members of the management team, you will take your functional area goals and convert them to actionable plans in alignment with our company goals. Help them reach those goals – because their success is our success! Now, let’s get after it!)
    • CEO’s Sales Goal Announcement [PDF].
    • CEO’s Memo to Managers [PDF].
    • Accounting and Finance Organizational Chart [DOCX].
    • Operations and Production Organizational Chart [DOCX].
    • Sales and Marketing Organizational Chart [DOCX].

  • Assessment Instructions


    In this assessment, you will create a departmental plan to address the corporate initiative of doubling sales outlined in the scenario below. The scenario presented here will be applicable to the next assessment as well.


    Choose one of the following functional areas with which to base your assessment work.

    • Sales and marketing.
    • Operations and production.
    • Accounting and finance.

    Note: Review each of the following resources. You will need them to complete this assessment.Imagine that your application to Atha was successful and have been working as manager for a short time in the department you chose above when the Atha CEO shares the following communications with staff:


    Create your department’s response plan (4–5 pages) to the new corporate initiative of doubling sales and the information presented in the CEO’s Sales Goal Announcement [PDF]. Make sure to address all requirements.

    Additional Requirements

    Your assessment should also meet the following requirements:

    • Format: Submit a professional and well-organized Word document.
    • Length: 4–5 double-spaced pages.
    • APA format: Use current APA style and formatting guidelines.



Atha Corporation Hi Managers! As you know, we have declared a goal of doubling the company’s current $5 million in sales in the next year. We believe this is realistic and attainable, but we need your help to start ramping up. Leadership is asking all department managers to share how their department plans to respond to our new goals. Your initial plan should focus on articulating new strategic objectives and the reorganization of your department to meet them. Increased production and anticipated sales growth should be the drivers. Assume that you can request and will be granted reasonable resources to carry out your plan, so envision the department that you want and need. I want you to do the following: • • • • • State your top three strategic departmental objectives or goals for the next three months, and explain how they align to and