BUSN 603 001 Assignment
BUSN 603 001 Assignment
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Kenneth Brown is the principal owner of Brown Oil, Inc. After quitting his university teaching job, Ken has been able to increase his annual salary by a factor of over 100. At the present time, Ken is forced to consider purchasing some more equipment for Brown Oil because of competition. His alternatives are shown in the following table:
Equipment  Favorable Market ($)
with probability 70% 
Unfavorable Market ($)
with probability 30% 
Sub 100  300,000  –200,000 
Oiler J  250,000  –100,000 
Texan  75,000  –18,000 
For example, if Ken purchases a Sub 100 and if there is a favorable market, he will realize a profit of $300,000. On the other hand, if the market is unfavorable, Ken will suffer a loss of $200,000. But Ken has always been a very optimistic decision maker.
Although Ken Brown is the principal owner of Brown Oil, his brother Bob is credited with making the company a financial success. Bob is vice president of finance. Bob attributes his success to his pessimistic attitude about business and the oil industry.
If Bob would want to base his decision on the Maximin criterion, then which equipment would he choose?


Based on the above information, the Expected Monetary Value (EMV) of Sub 100 is150,000. (Please round to a whole dollar.) 

Based on the above information, the Expected Monetary Value (EMV) of Oiler J is 145,000. (Please round to a whole dollar.) 

If Ken would want to maximize the Expected Monetary Value (EMV), then he should choose __________.



Part 2 of 3 – Part 2  30.0 Points 
Megley Cheese Company is a small manufacturer of several different cheese products. One of the products is a cheese spread that is sold to retail outlets. Jason Megley must decide how many cases of cheese spread to manufacture each month. The probability that the demand will be six cases is 0.1, for 7 cases is 0.3, for 8 cases is 0.5, and for 9 cases is 0.1. The cost of every case is $45, and the price that Jason gets for each case is $95. Unfortunately, any cases not sold by the end of the month are of no value, due to spoilage.
Profit  Demand is 6  Demand is 7  Demand is 8  Demand is 9 
Probability  
Production is 6  
Production is 7  
Production is 8  
Production is 9 
The Expected Monetary Value (EMV) of producing 6 cases of cheese spread is 300. (Please round to a whole dollar.) 

The Expected Monetary Value (EMV) of producing 9 cases of cheese spread is 317. (Please round to a whole dollar.) 

John should manufacture _________ cases of cheese spread. 